Musical Floor Inspires Further Innovation at Altro
Altro is taking a new approach to R & D and staff development with the introduction of Innov8 – an innovation programme, which has been launched to support Altro’s strategic plan to double turnover by 2008.
Innov8, which is led by employees from across the company, has just unveiled its latest inspirational work of art in Altro’s reception – an ingenious floor logo that plays sounds when walked on, entertaining visitors, staff and customers alike.
The new Innov8 floor graphic was designed by marketing secretary Angie Jude, with Colin Doran of production largely responsible for the installation. Made using a range of safety flooring grades, it has a touch pad underneath so that when it is walked on, it plays various sounds including a wolf whistle, Neil Armstrong saying "one giant step…" and Sean Connery saying his famous 007 line - "shaken not stirred.”
Richard Kahn, chief executive of Altro, comments: “The development of a truly innovative culture across the whole company is critical to Altro’s success and is perhaps the most important factor in achieving our strategic objectives. We expect the Innov8 activities will really help to grow creativity among all staff and encourage everyone to get involved.
“Professor John Boult, an Associate Professor of Design Strategy at Brunel University, who spoke at an Altro innovation meeting earlier this year, commented that if a company is to become innovative, you need to continuously change the environment in which you work in order to stimulate innovation. Innov8 really seem to have taken this on board!”
The Innov8 floor logo is the second graphic to grace Altro’s reception – a musical grand piano was installed earlier this year. Replicas of the new Innov8 floor logo were presented to Altro managers from across the world at its Innovation Champions workshop so that they too can inspire their teams to become more innovative.