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What If? Designs was created at the Altro Care Forum in 2019, when interior designers Emma Lass and Penny Green had a magical moment that would define their future.
Emma and Penny, who were friends, were working separately within the care sector. Both have extensive experience in interior design for senior living and healthcare. Emma’s speciality is to provide interior design services while Penny’s expertise lies in interior design procurement and project fit out. They had often chatted over a glass of wine about setting up a company together to provide a full turnkey solution for clients.
At the Altro Care Forum, Jane Rohde, Principal of JSR Associates, presented a visionary talk about the future of healthcare design. She continuously questioned the design forum by asking “What If?” and encouraged thinking outside the box. This inspirational presentation was where the puzzle pieces fell into place and What If? Designs was imagined.
WHAT IF? Design’s philosophy is to question and challenge the industry to create spaces perfectly suited to resident’s needs. WHAT IF? believes in questioning and challenging the industry to create something better. Working with you, we reinvent.
“We believe in working with clients to reinvent, change and define better environments for all in health care and senior living. Thanks Jane, for being so inspiring!”
One of WHAT IF? Designs latest projects was Mantles Court care home in Biggleswade. Watch the inspiring Altro case study video here.